I have no recollection how I found t212⦠tbh, maybe google play search ⦠After using Revolut to buy shares, probably was looking for alternativesā¦
In Germany is full of sport betting companies, dating platforms and etc on TV
I agree with this!
Many platform reviews do not include T212. For example, this one states that DeGiro is the cheapest platform in the UK, which is not true as they charge commissions:
https://uk.stockbrokers.com/review/degiro
The sad truth is most of these articles are paid for by the companies wanting to be named no.1
I would say bunch of millennials are searching for ārobinhood alternatives in EU/UKā
If they search, They wont find much on t212.
Not everyone is actually educated to use term zero commissions or commission free tradingā¦
I think this could be a better strategy, basically a combination of getting Youtubers, forums and review pages to promote T212. I imagine that this is cheaper than actual advertising campaigns.
I was literally searching āM1 alternative in EUā⦠found zero
That was my second search term
I donāt think they need advertising tbh! Fastest growing broker same as thing it was HL
I guess the organic growth from non-affilated YouTubers talking and promoting the services is enough. Nothing beats word of mouth! Gotta make those from other brokers jealous of the fractional shares, auto invest and pies⦠All for free!
Tell this to decades of Apple amazing publicity
I reckon to, itās because itās so simple the interface is user friendly, no hidden fees no surprises and thousands of stocks, just wish theyād could emerging markets!
Thatās a very good shout. T212 should buy up advertising space on Google for terms such as āRobinhood/M1 alternativesā.
A focus on search engine optimisation to usurp Feetrade or whoever from top spot for a bunch of key terms would work wonders too.
How about some sort of brand ambassador programme as well? Iād be chucking money at the likes of @CavanHaganInvesting to churn out videos.
This communityās a very powerful tool too. Iāve noticed post activity starting to overtake Feetrade lately. There must be other ways, aside from the referral scheme, of incentivising the userbase to spread the word.
Anyone got any ideas? How about free shares/cash when stalwart community members reach certain milestones for likes etc, produce top-notch written content like @jcksmith850, consistently help newbies with queries, and so on?
I wouldnāt say no to that lol I used to use an app called brandbassador when they had a company I liked on it. Was really cool but idk if itās a good fit for Trading 212. I think a simple reward scheme for influencers could be good. Instead of a free share each it could be tiers of free merch for completing a review etc. Then like cash or something for 10 referrals idk. Something just to think about, because influencers can be very powerful!
LOL just pay for Trading212 to appear whenever ārobinhood ukā or ārobinhood europe/euā is entered into google xD
I already talk about T212 with co-workers and just today found 1 of them uses eToro but is looking to move off of it so shared my referral link and let them have a look at my phone app portfolio to see how it looks so far.
Thanks for the shout out!
I would never say no to free stuff as long I donāt get in trouble for it!
Iām been writing and sharing my content to help me get better, Iāve been enjoying the Trading212 reception! There are some really knowledgeable people on here who can easily produce better content than me! Having a way to highlight and encourage idea sharing is always a win in my book.
Before I was doing my own analysis I was reading others to help me learn. I still like to dive into other reviewers posts to see what they think and how they approach it.
If you head over to some subreddits like r/UKInvesting and people ask opinions about platforms like in this reddit post, the main question everyone has about T212 is how do they make money if everything is free, some confusion about T212 being Bulgarian vs UK based (confusion with Trading 212 vs Trading 212 UK Ltd), and whether their money is safe with them (which is also a big question within this forum, as seen by the length of this thread).
People experience cognitive dissonance from always having to pay for trading services with trusted big names like Hargreaves Lansdown, and now someone tells them you can do that for free. It automatically feels wrong, and they choose to stick with their same old, because itās ātoo good to be trueā. These same people then do a quick search on T212 and they come across
old information and hearsay with past issues being shared over and over, and dare-I-say paid comments from other platforms spreading disinformation. It all just makes T212 look real bad anywhere you read. EDIT** just noticed their website has been updated with new sections/more information answering some of the questions
On the other hand, I firmly believe at this point, if people are dumb enough to āstick to their gunsā about having to pay for good things, then let them. Trading212ās best course of action is to shine with their product and not with their words. Ads are good as they are, but word of mouth is clearly working too.
I know if anyone asks me, I recommend them Trading 212, and Iām sure most of us here do too, if only with the caveat that itās just ānot quite there yetā
@CaptainDangernoodle, or anyone else, can you explain this to me?
I know they have a licence with the UK FCA and are FSCS protected, I also know that T212 advertises as a London Fintech but I also seem to remember that operations are led from Bulgaria and we recently saw the list of vacancies for T212 in Bulgaria shared on here. How does it all work/fit in? How are the entities intertwinned?
Is it quite simply that they have set up a UK entity which does the client advertising side whereas the main team in Bulgaria develops and manages the platform?
As long as it works and it has a licence to operate in the EU&UK and operates within the law then I do not mind but I like to understand how things work. To this effect, until recently both UK and Bulgaria were EU, (currently only the latter is, with the UK potentially crashing out of the status-quo transition in January) so I guess that it did not make a differece if it was registered in one or the other, or both. (Correct me if I am wrong)
My knowledge of the regulations is very limited, but FSCS/EU protection gives me confidence.
Edit: I currently donāt know how Barclays and IB fit in either . Originally if my memory serves me right, I understood that the shares were with Barclays, have they now been migrated to IB now? Or is it 2 completely different things?
I have to edit my comment because either theyāve added more sections and explanations to their site recently or Iām a moron and overlooked a lot a month ago when I checked for information.
The main issue I found was people claiming it is Bulgarian, and overlooking the existence of a separate UK headquartered entity entirely. I genuinely donāt remember this section being here at all.
Also this section seems new too, which adressess the new features. Huh.
To answer your question, I donāt know the relation between Bulgaria and UK T212 as I was satisfied with them claiming they are FCA regulated, and my funds are FSCS protected, regardless of where they are based, but I assumed they started out in Bulgaria and the service we are using is the new entity based in the UK.
If anyone knows Iām also curious to hear it now!
As far as I remember our funds are kept in Barclays and our shares by IB
I guess we were satisfied by the same information .
I did check this information on the FCA/FSCS website to confirm the protection and the Stocks and Shares ISA. I think it is good practice with online financial services to check, even if it is a well known name such as Hargreaves Lansdown.