Maintaining a strong capital base, and reinvestment in useful features should see them well and keep YouTubers at bay from scaring people suggesting they are in trouble and implying indirectly that our assets may be unsafe.
There is more competition on its way - InvestEngine are free for a limited range of ETFs and goLightYear that mostly only has US stocks last I checked launched in the last year.
Competition is good!
On the plus side, we are starting to see the steady roll out of new services and more securities. The ‘pause’ on new customers for the best part of a year also seems to have worked.
Here’s a list of what might be in flight for 2022