Yes very true but forgettable unlike the aston martins, the lotus esprit was my favourite but thatās likely due to its amphibious nature.
The question was whether they would replace the iconic Aston Martin James Bond theme for a jaguar permanently and my answer was no, would they replace Aston Martin for BMW also no not permanently as its german
Iām just hopeful mercedes can do for Aston Martin what audi volkswagon group did for porsche as they were heading for the scrap pile also. The only thing I would like from mercedes is for them to give Aston Martin the first release of all future innovation, its unlikely to affect Mercedes as they are separate markets but like with the porsche taycan coming before the audi e tron gt its created a lead role for porsche that could have been the other way round making the porsche less talked about news
It is not a good point for entry. Wait a little until there is apull back a little bit.
Already in so a bit late! Share price to me looks good, its hovering around the same level as before the mercedes and F1 news.
After all it is a penny stock
Many of the UK blue chip stock in FTSE 100 has become a penny stock.
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Just going through the t212 hotlist and Iām happy to say Aston Martin is currently in 12th place with 31,602 buyers on t212.
As much as I would like AM to recover, Iām not sure on its direction. Its got a massive debt pile to act as a hurdle, and little cash to innovate.
The linkup with Mercedes is interesting, and so is bringing back their F1 team. If the F1 team can do well and build up support, then there is a good chance they will build a good revenue stream from that.
F1 teams split revenue of roughly $1bn a year. Iāve no idea on the cost of running a team, but hopefully they can run that element around break even point, and profit from the merchandise.
Similarly, I donāt see why they cant think outside the box with regards to funding. What if they issued non voting B shares for say Ā£2 each. Thats currently 3x the current share price. Half goes into a prize pool for a new Aston Martin. The difference between Ā£1 and the current share price helps pay off the debt pile, and the remainder buys you a share at equivalent value to the A shares.
Each āBā share buys you a green ticket and the number of cars on offer as a prize is limited by an upper cap set by AM.
To keep the vibe going, the funding also goes into cover the cost of weekend rentals - Friday to Monday. You also get entered into a draw for a free rental once a month for a year. That way we have more prizes, get more cars out on the road, and build up the buzz.
And providing good management - your share price increases 3-4x or more, so your entry into a dream competition to win an AM, or rental experience is nil.
Make a great christmas/birthday gift too - to own a part of AM, and a chance to win a new car.
Sell the āexperienceā.
Seems a bit too much of a gimmick for a company like Aston Martin, I donāt personally have a problem with the current plans apart from the high interest bonds theyāve had to take out.
Hopefully Mercedes gaining 20% ownership will level out the debt issue and with the ongoing increase in share value the debt will become a āsmallā part of the companies value going forward.
I only see good things for them but if I didnāt I wouldnāt have invested
Yeah true a bit gimmicky, but they need to do something. Hopefully any increase in share value would be reflected through the NAV.
I think they just have to follow the plan for now they have so much already in place.
Any new plans would likely question the current ones
Personally, though not any kind of expert, I too think that now is the time to buy AMLā¦ Being seriously overlooked I thinkā¦ Iām buying while the price and potential is good.
Dougalā¦ Gimmicky maybe, but they could count me in if they went with with your idea of a chance to win an Aston 
I agree ā I think AM is under is still undervalued (unlike the vast majority of other car stocks), even with a very decent recovery in stock price over the last 6 months. I would like to see a V shaped recovery as folk turn back toward luxury cars post-pandemic.
Despite AM being behind other car stocks in the EV revolution, traders are going crazy for anything EV at the moment and I believe a multi-year bubble could form ā just be sure to get out before it pops.
Iām riding it for the long term I donāt see a bubble forming whilst mercedes are involved
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Its great news that Merc are involved ā and really shows that they believe in AM (an even better news). Iām not saying that a bubble will form, but rather if traders flock toward the stock in a similar way they have to other car stocks in recent months, it could happen. But if AM continues to rebound slow and steady, I think there are some very solid gains to be made. Happy trading @Lenos1980 !
I believe Aston Martin are one of very few car manufacturers that produce a product of its type so my thoughts are it should not be considered as part of an automotive stock but more like ferrari for what the brand actually is. The people these cars appeal to donāt buy volkswagons or even top end bmws so I donāt think the stocks can ever be compared.
everyone in my family seems to have decided to put a small stake in RR 
otherwise I wouldnāt have any of the top10 popular stocks in T212 xD
I think rolls Royce is a hot stock aswell seeing as so much was lost so quickly, funny just how much people react to bad news. Its Rolls Royce for christ sake!
Iāve got a small position that I am completely happy to let run to zero if AML go under, not bought for any technical reasons though, its a selfish āI like the brandā buy in at ~50GBX but at this current level I personally wouldnāt be buying in (this is not investment advice)
Iām interested in the ~77.5GBX & ~87GBX levels now but definitely wonāt be increasing my holding 
@Lenos1980 RR are actually one Iām staying away from as its an aerospace company with more debt than assets who generate revenue from maintenance and production of aircraft engines and right now this is something Iām not comfortable holding my money in. That said, I am always happy to be proven wrong! 
I havenāt bought rolls Royce but I do think they have a place in the markets so shouldnāt be completely discounted.
Its also worth to note that new technologies are coming into play so revenues could (excuse the pun) rocket.
Aston Martin still have a lot of upward movement imo my price point expectation is 450-490 then I will want to see some more news or profit.
I also canāt see AM going under whilst investment is under way especially seen as its a very small part in two peoples very large pies