I’d like to propose a feature enhancement that would significantly improve the ETF browsing experience for all users. The current system is functional but could benefit from more intuitive categorization and filter options directly accessible from the main screen. Here’s a detailed breakdown of my suggestion:
1. ETF Categories on the Main Screen
Introduce distinct category filters for ETFs that allow users to browse specific asset types easily. Suggested categories include:
Crypto ETPs: Include detailed information about the underlying cryptocurrencies, their performance, and different types of crypto-linked ETPs, similar to what platforms like Scalable Capital offer.
Commodities: A dedicated category for commodity-based ETFs with details about the underlying assets (e.g., gold, oil, agricultural products) and their variations.
Bonds: Allow users to explore fixed-income ETFs, categorized by duration, issuer type, or risk level.
Private Equity: A unique section for private equity-related ETFs, which could attract more risk-tolerant and growth-focused investors.
Traditional ETFs: This could be further broken down into:
Volatility-focused ETFs: High-volatility or low-volatility funds for different risk appetites.
Thematic ETFs: Filters based on popular themes such as renewable energy, AI, or tech innovation.
Regional/sector ETFs: For geographical or industry-specific investments.
2. Sub-Filters for Customization
Within each category, provide advanced sub-filters to refine searches based on specific criteria such as:
Expense ratios.
Performance over different time frames.
Volatility metrics.
Dividend yields (for income-focused investors).
3. Inclusion of Forex ETFs
Forex ETFs could have their own section to cater to investors interested in currency fluctuations. For example:
Invesco CurrencyShares Euro ETF (FXE): Tracks the Euro’s performance against the USD.
WisdomTree Emerging Currency Strategy Fund (CEW): Offers exposure to a basket of emerging market currencies.
By adding these filters and categories, Trading 212 could create a more user-friendly and efficient platform for exploring investment opportunities. This would particularly benefit high-risk, long-term investors who focus on automated analysis rather than deep manual research.
I believe these enhancements would align with the platform’s innovative approach and help it stand out further in the social trading space.
I see your point, but Scalable Capital takes a different approach, which I find more convenient. While Trading 212 does have a subcategory for crypto, it’s somewhat hidden and less user-friendly compared to Scalable Capital. Additionally, Trading 212 only provides information about ETFs, whereas Scalable Capital presents details about the real coin first, followed by ETF information. Moreover, Scalable Capital places its ETF filters directly on the main screen, making them easier to access than on Trading 212. This streamlined setup, as shown in the images I have, makes Scalable Capital more intuitive in my experience. While Trading 212 positions itself as a more general broker, I believe that adopting a similar approach could enable it to surpass Scalable Capital in terms of etf usability.
