Several investment banks use Morningstar in several ways inside their platforms. The common way is a multi-level integration of Morningstar:
1 - Customers choose the type of financial instrument: Stocks, ETFs, Investment Trusts, Investment Funds, Pension Funds, etc
2 - It opens a new window or new frame inside the investment bank page according to the instrument type initially chosen
3 - The customer can choose several filters to:
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have more search features,
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can compare with several instruments inside the same type of instruments,
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have more detailed information about the instrument chosen (returns and volatility on several time periods, ratios, portfolio, graphs, etc, including seeing the performance converted to several currencies),
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the customers can see the documents of the instruments (KIID, KID, prospects, etc),
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the customers can Export Excel files according to the filters selected to do a more detailed comparison and analysis pre-purchase and portfolio management afterwards.
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Morningstar also offer other useful tools (“Morningstar® Integrated Web Tools™”) as: “Instant X-Ray” of the Portolio or “Funds Comparison” for analysis and portfolio management
For Trading 212 could be also an interesting feature:
- less complaince burden on the instruments offered on the platform
- less coding for the development of the T212 search and other features
- less load on T212 servers and other infrastructure (freeing it for other functions)
- less money invested on inhouse hardware and software
- more user retention and attraction (a competitive advantage, a feature other brokers don’t have and although some online banking has it, they are more expensive or don’t have the T212 other features).
- having a Morningstar integration could be cheap than build inhouse features
