An option to buy Fundsmith, BG American etc once per day is the single feature that would double AUM to £4bn the fastest. Not only for new money but for people with existing ISAs including them
You’d want some warning about trading restrictions though to avoid complaints like with the bitcoin etf
Yes. I’m sure many people have investments elsewhere they would consider moving here if such funds became available. Just recently I sold a bunch here to move into OEICs (purchase fees mean doing it irregularly)