Apple was able to reinvent themselves across decades. From PCs, to mobile (iPod, iPhone, iPad), with software and subscriptions (iTunes, Apple TV), besides the some gadgets (iWatch, AirPods).
Apple is growing it’s streaming/subscriptions services (maybe it’s their future growth strategy), TV (vs. Netflix), iTunes (vs. Spotify) and gaming/app store (vs. Alphabet/Google). After fighting other companies in several fields:
Desktop computers: IBM, HP, Dell, etc
Operating Systems: Windows (Microsoft)
Mobile Operating Systems: Android (Alphabet/Google)
Mobile: Blackberry, Nokia, Samsung and other Android manufacturers
I’m not an Apple fan, but I have admit their innovative ability and vision to stay on top.
Also interesting to see that 3 auto makers on 2013 Top have fallen from that top. And in 2021 Tesla is the only auto maker present.